CHAPEL HILL – The key of a newspaper headline is to serve, basically, two points. Its first objective is to inform the reader about the context of the story. The second is to grab your attention to entice you to read more than just a few randomly selected words in large font.
Sometimes headlines can be spread across the entire page when the article has major significance, such as during a national tragedy, war, or a major local, state, or national story. Other times, the headline is just a small blurb on the corner of a page.
To the headline writers goes an important responsibility and challenge. The writer is responsible to write compress what could be a 750 word article into five or six words. When dealing with a controversial topic, the headline writer faces the challenge of writing a headline that focus on the story’s importance while showing the proper respect and care for the situation.