Author Profile

Michael R. Jenkins

Michael R. Jenkins is an assistant professor of marketing at Mississippi State University. He studies the impact of branding on consumer behavior, with a focus on small businesses.

Articles by Michael R. Jenkins

Nov 5, 2025 · Rob Jenkins and Michael R. Jenkins

Peer Review Is Broken. Here’s How to Fix It.

Within academia, there seems to be a growing consensus that the peer-review system—once the backbone of academic scholarship—is broken. But is it irreparably so? Perhaps. At the very least, the…